Decoration project, Atelier Martine

  • Atelier Martine

  • 13,8 x 22,9 cm
  • Gift of the Société de l’Histoire du Costume
  • 1910s / 1920s
  • Gouache on paper
  • GAL1987.1.57
  • Palais Galliera, musée de la Mode de la Ville de Paris

In April 1911, influenced by the Wiener Werkstätte and Josef Hoffmann's Stoclet Palace, which he had visited the previous year, Paul Poiret founded the Atelier Martine, a decorative arts workshop he describes in detail in his memoirs. He named the workshop after his daughter Martine, born in 1911. Situated at 107 Rue du Faubourg Saint-Honoré and initially run by the wife of painter Paul Sérusier, this exclusively female workshop gave young women the chance to express themselves in nature-inspired terms. Their spontaneous, highly coloured floral designs became printed fabrics for the boutique, also called Martine, that Poiret opened at 83 Rue du Faubourg Saint-Honoré in the autumn of 1911. On sale were cushions, carpets, wallpaper, ceramics and trays, complemented by furniture made by the painter Fauconnet. The Atelier Martine also created packaging, bottles, sprays and advertising fans for the Rosine perfume brand.
The house style was much appreciated by such personalities as Kees Van Dongen and the actress Mademoiselle Spinelly, who in 1915 had her townhouse on the Champ de Mars decorated by Paul Iribe and Atelier Martine.

Notice's author : Laurent Cotta